CANBERRA, Australia — In at least one sense, Scott Morrison has become the most successful Australian prime minister in years just by standing for reelection on Saturday.
Between Howard and Morrison, there have been four prime ministers including Kevin Rudd who served twice during an extraordinary period of political instability in Australia.
Morrison’s relative longevity can be explained in part by his conservative Liberal Party tightening the rules that enable them to activate their leader’s ejector seat.
The 54-year-old former tourism marketer was labeled the “accidental prime minister” in 2018 when his government colleagues chose him to replace then-Prime Minister Malcolm Turnbull.
It was yet another overthrow of a prime minister without involving voters for reasons not fully explained in a process that Australians increasingly loathe. Polls suggested Morrison would have one of the shortest tenures of any Australian prime minister with elections only months away.
His critics argue that his success has been a triumph of style over substance.
The satirical website Betoota Advocate labeled him “Scotty from Marketing” when he first came to power and the description has gained popularity since.
Opposition leader Anthony Albanese has been nicknamed Albo since he was a child in keeping with a time-honored Australian tradition of abbreviating names and often adding “o” at the end.
Likewise, Morrison is widely known as ScoMo. But there is conjecture around just how organic that nickname is.
“That’s what I’ve been tagged as, so I may as well embrace it,” Morrison said in 2017 when as treasurer he added “ScoMo” to his Facebook account name.
Morrison sells himself as an ordinary Australian family man who is passionate about his Sydney Pentecostal church and his local National Rugby League football team, the Cronulla-Sutherland Sharks.
His persona is described as “Daggy Dad,” an affectionate Australian term for an unfashionable father who can be amusing but can also be a source of embarrassment for teenage children.
During a family profile for Australia’s “60 Minutes” current affairs program broadcast nationally in February, he sang an amateurish rendition of a 1970s rock song “April Sun in Cuba” while strumming a ukulele.
He is the son of police officer and one-term Mayor John Morrison and a descendant of British convict William Roberts, who arrived in Australia in 1788 with the first fleet of 11 ships that established the penal colony that became Sydney.
He promoted tourism for the Australian and New Zealand governments before entering politics.
He is seen by some as an incongruous mix of a committed Christian who made his name through ratcheting up a refugee policy that many church groups have condemned as inhumane.
Morrison rose to public prominence when the conservative coalition government was first elected under Prime Minister Tony Abbott in 2013 as the minister who stopped asylum-seekers from attempting to reach Australian shores by boat.
The policy has been widely condemned as a callous abrogation of Australia’s international obligations to help refugees. Australia’s human rights watchdog found in 2014 that Morrison failed to act in the best interests of asylum-seeker children in detention.
Morrison explained his deep belief in the righteousness of crushing the people-smuggling trade and preserving the safety of people who are tempted to board rickety boats to take the long and treacherous voyage to Australia.
The boats have stopped arriving and the government recently moved to neutralize the plight of refugees still languishing on the islands by accepting a New Zealand offer to resettle 150 a year.
Morrison remains proud of the refugee policy. He has a trophy shaped like a silhouette of a people-smuggler’s boat inscribed with the words: “I Stopped These.”
Sen. Concetta Fierravanti-Wells, an enemy of Morrison within his conservative Liberal Party, said the prime minister’s faith was a marketing ploy.
She described Morrison as the most ruthless person she had met in her public life.
“He is adept at running with the foxes and hunting with the hounds, lacking a moral compass and having no conscience,” Fierravanti-Wells said in her final speech to the Senate in March.
“His actions conflict with his portrayal as a man of faith. He has used his so-called faith as a marketing advantage,” she added.
Morrison referred to his Christian faith’s influence on his politics during his first speech to Parliament in 2008.
“So what values do I derive from my faith?” Morrison asked.
“My answer comes from Jeremiah, Chapter 9:24: I am the Lord who exercises loving kindness, justice and righteousness on earth; for I delight in these things, declares the Lord,” he said.