Taylor Swift fans sued Ticketmaster over pre-sale disaster
In December, Swift’s fans sued Live Nation Entertainment, Ticketmaster’s parent company, over the November fiasco. The plaintiffs are seeking a penalty of $2,500 against Ticketmaster for every violation of Business and Professions Code, section 17200.
The lawsuit accused Ticketmaster of “intentionally and purposefully mislead ticket purchasers” by allowing “scalpers and bots” to access the presale, providing more codes than the allotted tickets and scheduling the general ticket sale “knowing they would not have the quantity necessary” to fulfill the demand.
In case you missed it: Ticketmaster debacle over Taylor Swift’s tour leads to hearing
The Senate Judiciary Committee’s hearing about the lack of competition in the ticketing industry comes after the debacle involving Ticketmaster and pop star Taylor Swift’s upcoming U.S. tour that begins in March.
In mid-November, Ticketmaster opened pre-sale tickets for “The Eras Tour” to fans with registered codes. The rush to obtain tickets became a mess as fans experienced wait times that lasted for hours and a website that occasionally crashed, sending some back to the beginning of a virtual queue with thousands ahead of them.
Three days after the presale started, the ticketing giant canceled the tour’s public ticket sale. Ticketmaster said that more than 3.5 million people pre-registered for the presale, which it said was “the largest registration in history.” But, it said, that usually only 40% of invited fans actually wind up buying tickets during the presale. As a result, Ticketmaster said about 1.5 million people were sent codes to join the sale for all 52 show dates, including the 47 sold by Ticketmaster.
“The remaining 2 million Verified Fans were placed on a waiting list on the small chance that tickets might still be available after those who received codes had shopped,” Ticketmaster said at the time.